FRANCHISE & MULTI-UNIT
Units open is not the same number as units working.
Most franchise advice stops at the award. Ours starts after it — AUV, four-wall EBITDA, labour as a percentage, above-store leadership, and the field support ratio that decides whether your operators can actually be supported. Franchisor or multi-unit operator, the arithmetic is the same and it's rarely the arithmetic people are looking at.
What we usually find.
- Growth is measured in units awarded, not units at healthy four-wall EBITDA.
- AUV and labour percentage vary wildly by location and nobody can say why.
- The field support ratio is stretched past the point where operators can be helped.
- Above-store leadership is thin, so every problem lands back at the top.
What we do about it.
We work the unit economics that actually move the system — four-wall EBITDA, AUV, labour, the field support ratio — and triage the estate unit by unit: close, fix or convert. The plays that apply most here:
Turnaround
Stabilize the cash, cut to the core, rebuild trust in that order.
- Cash First
- Cut to the Core
- Unit Triage
Systems
Install the numbers, the scoreboard and the bench so it runs without you.
- Single Source of Truth
- The Scoreboard
- Handover
Growth
Grow on what already works before betting on what doesn't.
- Au Naturel
- Big Foot
- Strategic Reset
How this usually starts.
THE READ
3 weeksOne operator, on site and in the numbers.
- A written point of view on what is actually holding the business back, ranked by impact
- A clear view of what to fix first — and what to leave alone for now
- A straight answer on whether you need us after that, including when you don't
THE BUILD
8 to 14 weeksOne operator leading, specialists in and out as the work needs them.
- One play, run properly, start to finish
- The system installed and your people trained on it
- Handover documents, so it keeps running when we go
IN THE SEAT
3 to 12 monthsAn operating seat — COO, GM, or alongside yours.
- A defined mandate and a scoreboard we both look at every week
- We hire, fire, decide and are accountable for the number
- A leaving date, written into the scope before we start
Book a 20-minute call.
Twenty minutes, no deck. We'll tell you whether this is a problem we're good at.